Post by afifatabassum on Mar 11, 2024 3:44:36 GMT
If you are looking around and have noticed that you are in an increasingly competitive and overcrowded digital market, you will also have noticed that all your competitors are constantly focused on a single objective: capturing and directing the attention of potential customers. It's all about creating a multi-channel and integrated marketing strategy. In fact, we move from a strategy focused solely on the product to a patient-centric approach . An approach totally oriented towards people's needs where services and added value are completely managed through digital tools. “ Beyond the Pill ” It is now necessary to take a huge step forward on the reasons that can push any reticence to use digital tools in an integrated way regarding restrictive regulations, negative reviews due to side effects or any other reason that can push companies to avoid the maximum interaction with your audience.
It's true that social media is not the universal remedy for every Brazil Phone Number disease, but saying the same about all digital tools could be a big mistake. Obviously the secret is to adapt the online pharmaceutical (or parapharmaceutical) marketing strategy to the product , to the needs of the company but above all to those of your potential customer. Taking into account the stringent regulations and the impact that a pharmaceutical or parapharmaceutical product can have on people's health does not necessarily translate into keeping the digital world at "low speed". The barriers between online and offline have collapsed some time ago . “The days of just selling a pill are over.” Adele Gulfo, President, Primary Care, Pfizer US Applying a “ Beyond the Pill ” marketing strategy means fully embracing inbound marketing.
The logic is simple and elegant: a company with experience selling pharmaceutical or parapharmaceutical products must be able to successfully promote (also generating profit) “health care” content offers. The urge to go “beyond the pill” generally comes from two main factors: In most cases, pharmaceutical or parapharmaceutical products alone are not capable of generating optimal clinical results on patients. Margins in the entire sector are decreasing, for this reason everything that can create sufficient quality around the product (up to the actual development of new services capable of generating revenue) is necessary.
It's true that social media is not the universal remedy for every Brazil Phone Number disease, but saying the same about all digital tools could be a big mistake. Obviously the secret is to adapt the online pharmaceutical (or parapharmaceutical) marketing strategy to the product , to the needs of the company but above all to those of your potential customer. Taking into account the stringent regulations and the impact that a pharmaceutical or parapharmaceutical product can have on people's health does not necessarily translate into keeping the digital world at "low speed". The barriers between online and offline have collapsed some time ago . “The days of just selling a pill are over.” Adele Gulfo, President, Primary Care, Pfizer US Applying a “ Beyond the Pill ” marketing strategy means fully embracing inbound marketing.
The logic is simple and elegant: a company with experience selling pharmaceutical or parapharmaceutical products must be able to successfully promote (also generating profit) “health care” content offers. The urge to go “beyond the pill” generally comes from two main factors: In most cases, pharmaceutical or parapharmaceutical products alone are not capable of generating optimal clinical results on patients. Margins in the entire sector are decreasing, for this reason everything that can create sufficient quality around the product (up to the actual development of new services capable of generating revenue) is necessary.