Focus your efforts on original

It is recorded in memory The message of a video is better remembered since as we just said it reaches several senses at the same time. In fact there are studies that confirm that we remember videos better because they combine images text and sound. We remember of what we read. of what we hear. of what we see. of what we see and hear. of what we discussed. of what we experience. of what we teach. Edgar Dale . Create more engagement Engagement defines the way in which users identify with a brand or their level of commitment. Wellcrafted videos with relevant and entertaining content generate solid connections and bonds with the audience. . Increase conversion The ultimate goal of video marketing is to increase conversion. It is proven that users buy more after watching an explanatory video about a product or a more emotional one about the brand in question.

This format is ideal for promoting online sales . . Improve SEO in search Portugal Mobile Number List engines The videos you upload to YouTube can be positioned on the first page of the search engine. Look at this example In addition the videos that you have hosted on your website increase the length of stay of your users which has a positive impact on your organic positioning. . Traffic on your website grows Videos published on other platforms can generate traffic to your website or landing page. If they like what you have to say they will want to get to know you more. Make sure you show them the way with a good Call To Action. . You dont need to invest a lot It is a marketing tool in which you do not need much capital to launch recordings with content that makes you known. scripts and creating quality videos that respond to the real needs of your buyer.





Additionally you can opt for content recycling to make the most of your strategy and take advantage of all its resources From a video you can extract different publications or pills for social networks a post or several for your blog or extract the audio for a podcast. And vice versa if you detect content of interest on your networks or on the blog you already have a theme for your audiovisual strategy. . It is effective for all types of SMEs Video marketing is not the exclusive territory of large companies. In fact SMEs can do a lot to build a link between themselves and their potential clients because their presence and activity is closer. . Provide data With a wellfocused video marketing strategy you obtain different metrics that tell you which topics arouse the most interest in your audience which allows you to better focus the management of your content.