Post by account_disabled on Mar 6, 2024 7:08:14 GMT
In this virtual context of unparalleled expressive freedom, word of mouth takes on even greater power and it is up to Digital PR to manage and cultivate it, since it is he who has the task of seeding, encouraging and monitoring online discussions . What is word of mouth? Word of mouth (or Worth Of Mouth , WOM ) is the oldest form of communication in the world, which today has unprecedented and indispensable potential. Word of Mouth Marketing (known as Worth of Mouth Marketing or Conversational Marketing or even Buzz Marketing) has the task of activating word of mouth, triggering the exchange of opinions and information between Internet users.
In this regard, we talk about conversation seeding , the latter Brazil Phone Number term meaning "to inseminate" and which, in fact, refers to the activity of inseminating a conversation . How? Digital PR is aimed at industry influencers or reference communities and brings a discussion to the fore, stimulating interest and curiosity around the brand. Who are the influencers? And the communities? Influencers are those people who, thanks to their experiences and skills, have acquired authority and credibility on the Internet, thus managing to influence the opinions of the Internet users who follow them . Communities are virtual aggregations of people (on forums or in groups created on social networks) who share the same interest and, therefore, are strongly interested.
Influencers and communities are essential for activating word of mouth and for its viral propagation . But when does a propagation manage to become viral? Content is capable of propagating autonomously, just like a virus, when it is able to excite, entertain, excite, make readers reflect, in short when it manages to touch very deep chords. What are the objectives of Digital PR? Digital PR is fundamental for achieving a series of objectives: increase the awareness of a brand; increase its authority and credibility ; act positively on reputation (brand reputation); keep attention around the brand alive; do lead generation, i.e. attract potential customers (or readers); monitor conversations and collect feedback (positive and, above all, negative).
In this regard, we talk about conversation seeding , the latter Brazil Phone Number term meaning "to inseminate" and which, in fact, refers to the activity of inseminating a conversation . How? Digital PR is aimed at industry influencers or reference communities and brings a discussion to the fore, stimulating interest and curiosity around the brand. Who are the influencers? And the communities? Influencers are those people who, thanks to their experiences and skills, have acquired authority and credibility on the Internet, thus managing to influence the opinions of the Internet users who follow them . Communities are virtual aggregations of people (on forums or in groups created on social networks) who share the same interest and, therefore, are strongly interested.
Influencers and communities are essential for activating word of mouth and for its viral propagation . But when does a propagation manage to become viral? Content is capable of propagating autonomously, just like a virus, when it is able to excite, entertain, excite, make readers reflect, in short when it manages to touch very deep chords. What are the objectives of Digital PR? Digital PR is fundamental for achieving a series of objectives: increase the awareness of a brand; increase its authority and credibility ; act positively on reputation (brand reputation); keep attention around the brand alive; do lead generation, i.e. attract potential customers (or readers); monitor conversations and collect feedback (positive and, above all, negative).